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The History of Bang And Olufsen

From a small farm in the town of Struer, Peter Bangs first discovered his interest in the radios of his time. It was this early attraction to the capabilities of audio technology that inspired him to take up engineering. After graduating he found work which took him to a radio factory in the USA and with this spawned one of the most well known manufacturers of visual and audio equipment.

Officially formed in 1925 with Svend Olufsen, Bang & Olufsen started in their parents’ attic developing new ideas and products such as the radio transmitter which allowed the use of radios in the mains without conventional batteries. In the early years various products, triumphant among the people, were produced for the cinema industry and ten years later the iconic Beolit 39 was created which was the first product to use the ‘beo’ prefix. These works with audio products lead to standards being set within the company…not just to work but to be of the highest standard that technology would allow. With this high quality drive and using scientific theories to test their audio equipment by understanding ear perception as a guide; this allowed them to believe music being played through their products was producing good honest sound. During the Second World War however the companies’ direction hit a setback, as the main factory was burnt down. Determined for success the factory was rebuilt and with new product designs the company began to flourish and move forward.

Used to supplying retailers, Bang & Olufsen began bringing their products straight to the user by opening specific B&O stores in major cities across the world. With this push, sales of audio products and visual products marketed at the upper end of the scale for consumers more concerned with quality and designs before price.

Today the small harbour town where it began has nearly 35% of the area’s population manufacturing its catalogue of products that include music systems, televisions, loudspeakers and car audio systems. The most intriguing of these is the Beolab 5 which highlights the manufacturing standards that Bang & Olufsen set and others strive for. Bringing sound wherever you are in the room and standing just over 3feet tall this sound system produces around 2500 watts of power and combined with a new initiative of Acoustic Lens Technology brings a whole new experience to the audio industry as well as the user.